The EPIC Brand Institute (EBI) has officially launched its global operations with the release of its signature branding framework, the EPIC Brand Map™ (EBM). The debut also marks the commencement of EBI’s first in-person training program, taking place from June 9 to 11 at the India Habitat Centre, New Delhi.
Developed by global brand strategist Saurabh Uboweja, the EBM framework focuses on four pillars—Evocativeness, Precision, Insight, and Clarity—to bring structure and strategic clarity to brand building. Since its inception in 2020, EBM has been used by major Indian and global companies, including Tata, Reliance, HCL, Coca-Cola, Walmart and Nokia.
Saurabh Uboweja, founder of BOD Consulting and EBI, expressed enthusiasm about the public rollout: “We’re launching not just a course, but a global movement. After years of working behind the scenes with leading brands, we’re excited to open up the EPIC Brand Map to a wider community of professionals.”
The inaugural New Delhi cohort includes 30 handpicked founders and brand practitioners. A second international cohort is set to take place in Dubai from September 19–21, drawing participants from across the Middle East and South Asia.