CloudTV, India’s first certified Smart TV operating system brand, has unveiled its new Connected TV (CTV) advertising platform, alongside a strategic partnership with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. The partnership is designed to provide advertisers with programmatic access to CloudTV’s rapidly expanding audience of more than 12 million viewers.
As part of the initiative, CloudTV has also launched a dedicated website for brands, agencies, and media buyers to explore inventory, audience insights, and partnership opportunities.
With CTV adoption accelerating across India, the collaboration leverages Magnite SpringServe’s advanced programmatic infrastructure to deliver impactful advertising opportunities. Key features of the CloudTV Ads platform include:
- Programmatic Guaranteed (PG) deals for premium, assured placements
- Private Marketplace (PMP) access for curated inventory packages
- Real-Time Bidding (RTB) capabilities for dynamic inventory optimization
Harshad Wadivkar, Business Head – Monetisation at CloudTV, commented,
“Connected-TV advertising is redefining how brands engage audiences. CloudTV Ads is designed to help advertisers leverage this dynamic shift and maximize brand visibility with measurable metrics. We look forward to working with Magnite to unlock further growth opportunities in the Indian CTV ecosystem. Today, CTV advertising is no longer an option, but an essential part of any advertiser’s media mix.”
Gavin Buxton, Managing Director, Asia at Magnite, added,
“India’s CTV landscape is growing at an extraordinary pace, and CloudTV’s strong user base and market presence make them a valuable part of this evolution. Magnite is committed to empowering premium publishers and delivering programmatic solutions that help buyers reach audiences more effectively. We’re excited to support CloudTV as India’s digital ad ecosystem evolves.”
With this launch, CloudTV aims to cement its leadership in India’s emerging Connected TV advertising segment, providing a robust ecosystem for brands to connect with audiences in premium environments.