OSPREE Set to Transform Duty-Free Shopping Experience at MTRPL Airports
OSPREE, the groundbreaking evolution in duty-free shopping at Mumbai, Jaipur, and five additional Adani airports, is on the horizon. Prepare for an elevated airport shopping experience as MTRPL launches its innovative rebranding initiative. In a groundbreaking move to streamline MTRPL’s presence across seven international airports in India, OSPREE symbolizes the company’s commitment to global expansion.
Inspired by the majestic Osprey and its vast migratory journeys, OSPREE embodies the company’s ambition for extensive reach and seamless shopping experiences. MTRPL CEO Mr. Avishek Bambi Das likened OSPREE’s aspirations to the Osprey’s thousand-mile journey, signifying the company’s drive for global expansion. Consolidating duty-free operations under a unified corporate identity underscores MTRPL’s dedication to modern travelers’ core principles and aspirations.
A strategic collaboration with Scribbld Social, a leading digital marketing and branding firm, has propelled OSPREE into the international spotlight. Mrs. Kajol Bheda, Founder of Scribbld Social, expressed the company’s partnership with MTRPL as a blend of tactical innovation and creativity. By merging branding expertise with MTRPL’s business insights, OSPREE stands out and effectively communicates with passengers worldwide.
Principal designer Ms. Zainab Karachiwala of Scribbld Social described OSPREE’s development as a challenge that demanded global perspective and bold action. The result is a brand epitomizing aspirational luxury, resonating with travelers worldwide.
Mr. Amit Butani, MTRPL’s Vice President of Strategic Partnership and Alliance, emphasized Scribbld Social’s pivotal role in OSPREE’s rebranding journey. Their creative prowess and attention to detail brought OSPREE to life, shaping the company’s future identity.
As OSPREE prepares for its global debut, it marks a significant milestone in MTRPL’s history, setting a new standard in the industry and promising an exciting future for travelers worldwide.
Embark on an unforgettable shopping journey where elegance meets convenience with OSPREE.
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