TIGC Launches ‘Heritage’ Collection: A Fusion of Tradition and Modernity

Bengaluru, February 27, 2024: The Indian Garage Company (TIGC) has proudly introduced its latest marvel, the ‘Elegance Redefined’ Heritage Collection. Seamlessly blending India’s rich cultural heritage with contemporary fashion sensibilities, this exclusive collection is now available for purchase on the TIGC website and Myntra.

The ‘Heritage’ Collection, comprising 70 meticulously crafted styles, draws inspiration from the architectural marvels of India, notably the Hawa Mahal in Rajasthan and the iconic Taj Mahal in Agra. Infused with intricate paisleys, captivating mosaic patterns, and elaborate block prints, each garment pays homage to the timeless beauty and grandeur of these cultural landmarks.

Anant Tanted, Founder & CEO of TIGC, expressed his enthusiasm for the collection’s launch, stating, “At TIGC, we are committed to celebrating India’s rich cultural tapestry through our fashion offerings. The ‘Heritage’ Collection embodies our vision of merging tradition with modernity, offering our customers a unique and captivating wardrobe experience.”

Pinky Rai, the lead designer behind the collection, shed light on the creative process, emphasizing the fusion of traditional craftsmanship with cutting-edge technology. “Our team has meticulously curated each piece in the ‘Heritage’ Collection to showcase the intricate beauty of Indian heritage. By leveraging advanced digital printing techniques, we have breathed new life into traditional designs, resulting in a collection that resonates with the modern consumer.”

Exclusively available on the TIGC Website & Myntra, the ‘Heritage’ Collection offers a wide range of styles catering to diverse tastes, with prices starting from Rs 500 onwards. Fashion enthusiasts can now indulge in the timeless elegance of Indian heritage at discounted rates.