Bengaluru-based gold-buying platform White Gold has announced its ambitious target of achieving ₹500 crore revenue for FY 2024-25. Established in 2017 as Aadhya Gold, the company has grown from a modest five-shop setup to over 50 outlets in Karnataka and Kerala, disrupting the unorganised gold-buying market with a transparent and scalable approach.
White Gold differentiates itself with live gold rates sourced from MCX India, advanced machinery for metal purity checks, and well-trained staff. Founder and CEO Rahul Joseph highlighted the company’s commitment to service transparency and fair pricing, stating, “We aim to foster trust and de-stigmatise gold selling in India while providing immediate solutions for our customers’ needs.”
The company’s partnerships with regional sports teams like Bengaluru FC and Bengaluru Bulls have enhanced its brand visibility in southern India. Looking ahead, White Gold plans to open 3-4 outlets monthly, focusing on Tamil Nadu, Andhra Pradesh, and Telangana, while consolidating its presence in Karnataka and Kerala.
Additionally, the company aims to recruit 50 new staff members in sales, customer care, and operations. Designed for a safe and dignified experience, White Gold’s outlets cater to both Tier 1 and Tier 2 markets, addressing the traditionally fragmented gold-buying segment.
With its organised approach and ambitious growth plans, White Gold is poised to redefine India’s gold-buying marketplace.