Walplast Products Pvt. Ltd., a manufacturer of building and construction materials, will launch a month-long customer engagement campaign in Jodhpur and nearby markets, including Barmer, Phalodi, Balotra and Balesar, to increase awareness and adoption of its HomeSure TileEx tile adhesive range.
The campaign, scheduled for June 2026, will target home builders, contractors, masons, applicators, retailers and channel partners through a series of educational and engagement activities across the region.
As part of the initiative, Walplast will deploy a branded HomeSure TileEx mobile van that will function as an on-ground experience centre, providing product information and demonstrating construction best practices.
The campaign will include retailer interactions, counter meets, live product demonstrations, technical sessions and construction knowledge quizzes aimed at improving awareness of tile adhesive solutions and application techniques. The company will also undertake social media activities to support customer engagement and outreach.
Walplast said the campaign will showcase recently launched products under its HomeSure TileEx portfolio, including TileEx EX 344 W, TileEx EX 456 W and TileEx EX-566 PU. The company stated that the products have been developed to address evolving construction requirements with a focus on bonding strength, durability, flexibility and application efficiency.
Kaushal Mehta, Managing Director, Walplast Products Pvt. Ltd., said the campaign is intended to strengthen engagement with customers and channel partners while creating awareness about construction solutions and application practices.
Lokesh Jain, Business Head – Tile Adhesive, Putty and Paint Division, Walplast Products Pvt. Ltd., said the initiative has been designed to increase awareness about advanced installation solutions and support market stakeholders through product education and training.
According to the company, the campaign forms part of its broader efforts to expand market engagement and promote construction material solutions amid growing demand from infrastructure and housing projects.