The LaLiT Suri Hospitality Group has enhanced its loyalty programme, introducing up to four-times reward points and experience-based benefits, as it looks to strengthen customer retention in India’s luxury hospitality segment.
The updated programme aims to expand member engagement across stays, dining, wellness and nightlife, reflecting a broader industry shift towards experience-driven loyalty models beyond traditional room revenue.
A key feature of the revamp is ‘LaLiT Moments’, a portfolio of curated experiences including culinary offerings, wellness programmes and nightlife access at Kitty Su. The initiative is designed to drive repeat consumption and deepen customer engagement across the brand’s ecosystem.
The programme also allows members to redeem points for social impact initiatives, aligning with increasing consumer preference for purpose-linked offerings in the premium segment.
Industry trends indicate a growing focus among hospitality players on long-term customer value and retention, with loyalty programmes evolving from transactional benefits to personalised and experience-led engagement strategies.
Harmeet Kaur, General Manager – Corporate Marketing and Customer Experience, The LaLiT Suri Hospitality Group, said, “Today’s luxury traveller is seeking far more than just a stay—they are looking for meaningful, memorable experiences. With The LaLiT Loyalty Program, we are creating an ecosystem where every interaction delivers enhanced value while deepening the emotional connect with our guests. From accelerated rewards to curated ‘LaLiT Moments’, our focus is on making loyalty more experiential, more rewarding, and truly reflective of our brand’s philosophy of inclusive luxury.”
The company said the enhanced loyalty framework is expected to support repeat business and improve customer lifetime value.