Neela Mediatech, the digital arm of Taarak Mehta Ka Ooltah Chashmah (TMKOC) creator Asit Kumarr Modi, is inviting media and creative agencies to drive user acquisition and retention. Backed by an annual ₹25 crore marketing budget, the company is expanding its reach across gaming, animation, Web3, and merchandise.
After two years of product development, Neela Mediatech is entering a growth phase, leveraging TMKOC’s popularity to build global interactive experiences. Key initiatives include:
- TMKOC Rhymes – 1.5 crore subscribers, 15 million daily views across 12 regional languages and English.
- Gada Electronics – 5 million mobile game downloads in three months, with a global expansion plan targeting 1 billion+ downloads.
- TMKOC PlaySchool – A gamified learning app with real-time tracking for parents and a large-scale marketing rollout.
- Merchandise – Soft launch phase, bringing TMKOC characters to life through collectibles and branded products.
“As TMKOC continues to bring joy to families, Neela Mediatech is creating digital-first experiences for a global audience,” said Asit Kumarr Modi. CEO Harjeet Chhabra added, “With our strong foundation and passionate team, we’re ready to level up.”
Neela Mediatech is now seeking visionary agency partners to fuel its expansion across new platforms and markets