
Cloudflare, Inc. (NYSE: NET), a leading connectivity cloud company, has introduced a groundbreaking one-click solution for content creators and publishers to preserve the digital history of images across its global network. The new feature, called Content Credentials, attaches a secure metadata ‘nutrition label’ to images, helping verify their authenticity and ensuring proper attribution for creators.
Based on standards from the Coalition for Content Provenance and Authenticity (C2PA), Content Credentials allow users to trace the origins of an image, including details on how it was created and modified. Cloudflare has also joined Adobe’s Content Authenticity Initiative (CAI), a global effort to establish industry-wide standards for digital content verification.
With the rise of AI-generated images and deepfakes, misinformation has become a growing concern. By integrating Content Credentials, Cloudflare aims to provide news organizations, publishers, and creators with a reliable tool to maintain digital trust. The feature is now available to users of Cloudflare Images, the company’s image storage and optimization platform. Once enabled, any transformation or resizing of an image will be securely recorded and verifiable using Adobe’s Content Authenticity Inspect tool.
“The future of the Internet depends on trust and authenticity,” said Matthew Prince, CEO of Cloudflare. “By integrating Content Credentials, we are helping media organizations verify authenticity and maintain ownership of their work, ensuring credibility in an AI-driven world.”