Coolberg and Prime Video Launch Jugaaro: India’s First Reel-to-Real Drink

In a unique crossover between entertainment and FMCG, Coolberg, India’s leading non-alcoholic beer brand, has partnered with Prime Video to launch Jugaaro, the country’s first “reel-to-real” beverage. Jugaaro, a lemon-ginger non-alcoholic beer, debuts both in the upcoming Amazon Original series…








