Experiential event management agency The Pittch has executed a multi-city press engagement campaign for the recently released crime thriller series “Raakh” on Prime Video.
The campaign included media interactions, exclusive screenings and promotional activities aimed at increasing awareness of the series. According to the company, the outreach was conducted across Mumbai and Delhi through a combination of interviews, discussions and audience engagement initiatives.
As part of the campaign, The Pittch managed three days of media interactions featuring the cast and creators of the series, including Ali Fazal, Sonali Bendre, Aamir Bashir and director Prosit Roy. The agency also coordinated more than five exclusive screenings and handled talent, media, venue and production logistics.
The company said it organised one-on-one interviews, roundtable discussions and other media engagements to facilitate conversations around the making of the series and its storyline.
Sonny Sharma, Co-founder and Director of The Pittch, said the campaign focused on creating meaningful interactions between the media, audiences and the team behind “Raakh”. He added that managing talent schedules, screenings and production across multiple cities required close coordination and planning.