Centric Software said it has supported Germany-based safety solutions provider DENIOS in scaling its omnichannel operations across 22 countries using its AI-powered product experience management (PXM) platform.
Founded in 1986 and headquartered in Bad Oeynhausen, DENIOS provides catalog products and custom-engineered safety solutions to sectors including chemicals, logistics, pharmaceuticals and automotive. The company operates through a multilingual B2B e-commerce platform, printed catalogues and integrated procurement channels.
According to the company, rising product demand exposed limitations in its legacy product information management (PIM) system, which was implemented in 2006. The system was described as highly customised, costly to maintain and unable to support evolving omnichannel requirements. Disconnected systems and manual workflows also slowed product content creation and localisation.
Following an evaluation process involving over 170 requirements, DENIOS selected Centric Software’s PXM platform to centralise product data, automate workflows and support global expansion.
The implementation involved redesigning product attributes, integrating with SAP systems and migrating digital assets. The platform now supports more than 15 languages, enabling faster localisation and reducing time-to-market for new regions. The company said the system acts as a single source of truth for product data across e-commerce, marketplaces and enterprise storefronts.
Fabrice Canonge, CEO of Centric Software, said the platform helps global brands improve how they manage and deliver product content while supporting digital transformation efforts.
Centric Software, a subsidiary of Dassault Systèmes, provides enterprise solutions for product lifecycle management, planning and pricing across multiple industries.