Global footwear brand Clarks has announced the successful implementation of Centric Product Lifecycle Management (Centric PLM) and Centric Planning solutions as part of its digital transformation strategy. The move marks a key milestone in Clarks’ efforts to strengthen operational efficiency and global scalability.
Founded in 1825 in Somerset, England, Clarks has evolved into a worldwide footwear brand, known for its craftsmanship and comfort-driven innovation. With a presence in over 100 markets and a product legacy exceeding 22,000 styles, the company continues to balance its heritage with modern technological advancement.
The deployment of Centric PLM, designed specifically for the footwear industry, will streamline Clarks’ end-to-end product development processes. The system integrates product data, enhances visibility across teams, and enables faster design and production cycles.
Fabrice Canonge, CEO of Centric Software, said that the collaboration supports Clarks’ vision of becoming a more agile, insight-driven enterprise. He noted that connecting product data through a unified digital platform helps eliminate operational silos and enables data-based decision-making across the organization.
The initiative coincides with Clarks’ 200th anniversary, reflecting its ongoing commitment to modernization and global growth through digital innovation.