PVR INOX and Isha Foundation Collaborate to Bring Live Screening of Mahashivaratri Celebrations to Cinemas Nationwide

In a historic collaboration, PVR INOX, India’s leading multiplex chain, has joined hands with Isha Foundation to present the live screening of the revered Mahashivaratri celebrations in cinemas across the country. This groundbreaking initiative marks the first-ever live broadcast of the event, promising a spiritual spectacle for devotees nationwide.

Scheduled for March 8th, starting at 6 PM and continuing till the permissible cinema operating hours, the event will unfold at the Isha Yoga Center in Coimbatore. Over 50 screens spanning 35 cities in India will host the live broadcast, offering audiences an unparalleled opportunity to immerse themselves in the divine aura of Mahashivaratri.

The event boasts an impressive lineup of performances by renowned artists, including the likes of Shankar Mahadevan and Gurdas Maan. Attendees will also be bestowed with specially energized Rudraksha beads by spiritual luminary Sadhguru, adding a sacred dimension to the festivities.

Mahashivaratri, one of India’s most significant festivals, celebrates the grace of Lord Shiva, the Adi Guru and progenitor of the Yogic tradition. Sadhguru underscores the importance of staying awake and aware throughout the night, harnessing the upward movement of energy within the human body for spiritual elevation.

Gautam Dutta, Co-CEO of PVR INOX Ltd, expresses profound enthusiasm for the collaboration, emphasizing the spiritual significance of Mahashivaratri and the opportunity to bring it to the silver screen. Devotees are invited to partake in this divine experience by booking tickets through the PVR or INOX apps or websites.

This pioneering partnership between PVR INOX and Isha Foundation marks a significant milestone in the fusion of spirituality and entertainment, offering devotees a unique opportunity to celebrate Mahashivaratri in the company of fellow seekers, both within the sacred precincts of the Isha Yoga Center and on the big screen in cinemas nationwide.