Ace Turtle Joins Forces with Shoppers Stop to Launch Dockers® in India

Bengaluru, March 6th, 2024: In a strategic move set to redefine the fashion landscape in India, Ace Turtle, the country’s foremost technology-driven retail company, has teamed up with Shoppers Stop, India’s premier omni-channel fashion and beauty destination, to introduce Dockers®, the globally renowned khaki brand, to Indian consumers. This collaboration marks a significant milestone for both entities, signaling their commitment to offering top-tier brands to the discerning Indian market.

The Dockers collection, embodying versatility and timelessness, is poised to make its debut across 15 Shoppers Stop stores nationwide and online at shoppersstop.com. Crafted for the modern Indian consumer, the range includes a meticulously curated selection of clothing and accessories, ranging from chinos and shirts to sweaters and jackets. Each piece reflects Dockers’ unwavering dedication to quality craftsmanship, innovative materials, and enduring design, empowering individuals to embrace their unique style with confidence.

Mr. Kavindra Mishra, Customer Care Associate, Executive Director, and CEO of Shoppers Stop Ltd, expressed enthusiasm about the partnership, stating, “Our collaboration with Ace Turtle to launch Dockers underscores our commitment to providing premium offerings to Indian shoppers. Dockers’ fusion of quality and style resonates perfectly with the evolving preferences of today’s consumers. We believe that the Dockers collection will strongly appeal to those who seek timeless classics with a contemporary edge.”

Nitin Chhabra, CEO of Ace Turtle, the exclusive licensee of Dockers in India, echoed Mr. Mishra’s sentiments, emphasizing the strategic significance of the alliance. “We are thrilled to join forces with Shoppers Stop to expand Dockers’ footprint across India. Leveraging Shoppers Stop’s extensive reach and brand recognition, combined with Dockers’ global appeal, presents a winning formula for success. Through our tech-enabled approach and omnichannel expertise, we are poised to introduce Dockers to millions of Indian consumers, both online and offline,” he remarked.

With a focus on leveraging technology-driven solutions and deep consumer insights, Ace Turtle aims to capitalize on the dynamic Indian fashion retail market, unlocking new avenues for growth and innovation.

This collaboration between Ace Turtle and Shoppers Stop represents a union of industry leaders dedicated to elevating the retail experience in India, one timeless khaki garment at a time.