Nu Republic® Unveils Dynamic Brand Campaign Featuring Farhan and Shibani Akhtar, Redefining Wear-Tech as Fashion Statement

Nu Republic®, the pioneering Indian lifestyle technology brand known for its innovative “wear-tech” products, has unveiled its latest brand campaign featuring the dynamic duo, Farhan and Shibani Akhtar. As the faces of the brand, Farhan and Shibani embody Nu Republic®’s ethos of challenging the conventional norms in the wear-tech industry and establishing wearable technology as a fashion statement and a form of self-expression.

Ujjwal Sarin, the Founder of Nu Republic®, expressed his excitement about the launch, emphasizing that Farhan and Shibani Akhtar perfectly represent the brand’s vision. He stated, “We’re not just dropping cool wear-tech products; we’re establishing the #nucodeofcool,” highlighting the brand’s mission to redefine the intersection of music, style, and technology.

Farhan Akhtar echoed this sentiment, expressing his enthusiasm for partnering with Nu Republic® on their mission. He praised the brand’s refreshing approach to the industry and its commitment to style and innovation. Shibani Akhtar also expressed pride in being associated with a brand that disrupts the fashion wear-tech landscape, describing Nu Republic®’s products as bold, dominant, and awe-inspiring.

The brand campaign, which includes a video-commercial, product launches, and a comprehensive 360-degree marketing plan spanning physical, digital, and social media platforms, aims to showcase the irresistible appeal of Nu Republic®’s head-turning wear-tech products.

As part of the campaign launch, Farhan and Shibani Akhtar will actively engage in various promotional activities, including digital and print campaigns, events, and social media initiatives, further solidifying their roles as brand ambassadors for Nu Republic®.

Nu Republic® is recognized for its disruptive range of “wear-tech” products, including wireless audio devices, watches, earbuds, speakers, and innovative charging solutions. With a fashion-first design philosophy, the brand has successfully redefined the landscape by making high-style accessible and high-tech affordable. Nu Republic® is promoted by NuWorld Retail Private Limited and continues to push boundaries globally, partnering with influencers, pioneers, and brands that embody its values of disruption, counterculture, and self-expression.