Men’s intimatewear brand UNDRESS has partnered with JioHotstar Tadka’s dating entertainment show Rizz Master as its presenting brand, featuring Elvish Yadav, Isha Malviya and Rajat Sood.
The show premiered on October 22, 2026, with its first episode scheduled to go live on October 29, the company said.
The partnership aims to connect the brand with conversations around confidence, attraction and relationships, while expanding the traditional focus on men’s intimatewear beyond comfort and functionality.
UNDRESS founder Shradha Chaturvedi said the association would help bring the brand’s perspective on confidence and shared effort in relationships to a wider, younger audience.
The brand’s campaign emphasises that maintaining attraction and intimacy requires continued effort from both partners, rather than focusing solely on making a first impression.
The partnership reflects the use of entertainment programming and celebrity-led content by consumer brands to reach younger audiences and build brand awareness.