TO THE NEW Achieves AWS AI Services Competency

TO THE NEW, a digital transformation and data engineering services provider, on Friday said it has achieved the AWS AI Services Competency from Amazon Web Services.

The competency recognises partners with demonstrated experience in supporting enterprises in building and deploying artificial intelligence (AI)-powered applications using AWS AI services.

The company said its work has focused on helping organisations transition from early-stage experimentation to more structured, production-oriented AI implementations. These deployments span areas such as customer experience, data platforms, and automation-led use cases.

The development builds on TO THE NEW’s existing status as an AWS Advanced Tier Services Partner and reflects its continued engagement in supporting enterprise adoption of AI within cloud-native environments.

Narinder Kumar, CEO and Co-founder of TO THE NEW, said the recognition reflects the company’s experience in applying AI to business use cases.

“We are pleased to achieve the AWS AI Services Competency, which speaks to the depth of our work with enterprises in applying AI to real-world business challenges. Our focus has been on enabling organisations to move from concept to production and measurable results with greater confidence and speed,” he said.

He added that the company will continue to work with AWS to support enterprises in building scalable and reliable AI-driven systems aligned with business operations.

The company also said the recognition aligns with its ongoing work in emerging AI paradigms, including agent-driven systems within enterprise workflows.

TO THE NEW provides services across machine learning, generative AI, data engineering, and cloud-native architectures, supporting organisations in operationalising AI and integrating it across business functions.

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