Indian fintech platform Stockify has launched a financial inclusion campaign aimed at improving investment awareness and access in Tier-2 and Tier-3 cities, the company said on Tuesday.
In a statement, Stockify said the initiative is designed to address rising demand for accessible and easy-to-use investment platforms in emerging urban centres. The campaign will focus on expanding financial literacy and simplifying access to investment products for individuals in smaller cities.
As part of the drive, the company plans to roll out region-specific outreach programmes, digital education modules and simplified onboarding processes. These efforts are intended to help new investors understand and participate in products such as unlisted shares, pre-IPO investments, mutual funds and fixed-income instruments, according to the statement.
Stockify said it will conduct both online and offline financial literacy sessions, including webinars and investor engagement programmes, to promote informed and responsible investing practices.
Piyush Jhunjhunwala, Founder and CEO of Stockify, said financial inclusion goes beyond platform access and requires enabling people to make informed financial decisions. He added that the campaign aims to bring investment education and transparent solutions to residents of smaller cities and reduce geographic barriers to participation in financial markets.
The company said the initiative aligns with its broader goal of expanding its presence beyond Tier-1 cities and contributing to more balanced access to financial opportunities across regions.
Stockify operates as a digital investment platform offering access to a range of market-linked and alternative investment products.