Career consultant and global mentor Ritika Gupta has highlighted the growing importance of personalised career counselling to help students make informed decisions about their future. As CEO of AAera Consultants, she focuses on guiding students based on their interests, strengths and long-term career goals.
With experience in student counselling and overseas education guidance, Gupta believes career planning should go beyond selecting a course or university. She says counselling should take into account a student’s academic background, aspirations, skills and personal interests to identify suitable career opportunities.
According to Gupta, individual mentoring combined with practical guidance helps students understand different career paths and make decisions with greater confidence. Her counselling approach aims to support students in choosing careers that match their abilities rather than societal expectations.
Speaking on the importance of career guidance, Ritika Gupta said that career counselling is not about providing ready-made answers but helping students discover the right path for themselves. She added that every student has unique strengths, and proper guidance should build confidence, encourage curiosity and prepare them for long-term professional success instead of focusing only on college admissions.
She also noted that the rapid emergence of new career opportunities has increased the need for personalised mentoring. Gupta believes structured career planning and continuous guidance can help students develop the confidence and clarity needed to achieve their professional goals.
The counselling programmes at AAera Consultants focus on supporting students through informed career planning and personal development as they prepare for higher education and future employment opportunities.