Pocket Aces, a Saregama group company, has announced a strategic investment in Finnet Media Pvt. Ltd., a creator management firm specialising in finance, infotainment, and healthcare.
Finnet exclusively manages over 40 creators, including Anushka Rathod (2M followers), Chandralekha (1M), Shankar Bhalla (1M), and Dr Pal (5.3M). The company, with a 50+ member team, has partnered with 500+ advertisers to build impactful campaigns.
With this move, Pocket Aces is strengthening its creator business arm, Clout, which already represents over 240 talents across entertainment, comedy, fashion, beauty, food, fitness, wellness, and changemakers.
Commenting on the milestone, Ayush Shukla, Founder & CEO of Finnet, said, “Four and a half years ago, I started this company out of Bhopal with no connections, money or backing. Today, to have Pocket Aces and Saregama strategically invest in us is a validation of our work. With this support, Finnet will go deeper into BFSI and health, doubling down on trust, scale, and category leadership.”
Aditi Shrivastava, Co-founder, MD & CEO of Pocket Aces, added, “We are excited to partner with Ayush and his team. Their creators are helping millions of young audiences understand personal finance, entrepreneurship, and wellness. This investment reinforces our belief in the explosive growth of India’s creator economy.”