NODWIN Gaming, a leading name in gaming and esports, has acquired AFK Gaming Pvt. Ltd., a premier gaming media company, for ₹7.6 crores. The acquisition, involving a mix of cash and stock swaps, brings AFK Gaming under the complete ownership of NODWIN, enhancing its content production, distribution, and marketing capabilities.
Founded in 2012 by Nishant Patel, Rakesh Ramchandran, and Siddharth Nayyar, AFK Gaming has been pivotal in the Indian esports media landscape. Their offerings include the industry-focused newsletter Pixel P&L and the marketing agency Max Level, which serves clients like ASUS ROG, KRAFTON, and Saudi Esports Federation.
The acquisition strengthens NODWIN’s position as a one-stop solution for esports marketing and deepens its portfolio in emerging markets. AFK’s founders will join NODWIN’s ecosystem: Nishant Patel will focus on strategic initiatives, Rakesh Ramchandran will drive tech-led products, and Siddharth Nayyar will continue leading Max Level.
Akshat Rathee, Co-Founder of NODWIN Gaming, expressed his admiration for AFK’s founders and looked forward to future collaborations, calling the partnership a natural evolution of their long-standing relationship. The AFK founders echoed the sentiment, describing the deal as a homecoming and a step toward unlocking new growth.
This acquisition aligns with NODWIN’s strategy, following its earlier acquisitions of Trinity Gaming, Freaks 4U Gaming, and others, further cementing its dominance in the global gaming ecosystem.NODWIN Gaming, a leading name in gaming and esports, has acquired AFK Gaming Pvt. Ltd., a premier gaming media company, for ₹7.6 crores. The acquisition, involving a mix of cash and stock swaps, brings AFK Gaming under the complete ownership of NODWIN, enhancing its content production, distribution, and marketing capabilities.
Founded in 2012 by Nishant Patel, Rakesh Ramchandran, and Siddharth Nayyar, AFK Gaming has been pivotal in the Indian esports media landscape. Their offerings include the industry-focused newsletter Pixel P&L and the marketing agency Max Level, which serves clients like ASUS ROG, KRAFTON, and Saudi Esports Federation.
The acquisition strengthens NODWIN’s position as a one-stop solution for esports marketing and deepens its portfolio in emerging markets. AFK’s founders will join NODWIN’s ecosystem: Nishant Patel will focus on strategic initiatives, Rakesh Ramchandran will drive tech-led products, and Siddharth Nayyar will continue leading Max Level.
Akshat Rathee, Co-Founder of NODWIN Gaming, expressed his admiration for AFK’s founders and looked forward to future collaborations, calling the partnership a natural evolution of their long-standing relationship. The AFK founders echoed the sentiment, describing the deal as a homecoming and a step toward unlocking new growth.
This acquisition aligns with NODWIN’s strategy, following its earlier acquisitions of Trinity Gaming, Freaks 4U Gaming, and others, further cementing its dominance in the global gaming ecosystem.NODWIN Gaming, a leading name in gaming and esports, has acquired AFK Gaming Pvt. Ltd., a premier gaming media company, for ₹7.6 crores. The acquisition, involving a mix of cash and stock swaps, brings AFK Gaming under the complete ownership of NODWIN, enhancing its content production, distribution, and marketing capabilities.
Founded in 2012 by Nishant Patel, Rakesh Ramchandran, and Siddharth Nayyar, AFK Gaming has been pivotal in the Indian esports media landscape. Their offerings include the industry-focused newsletter Pixel P&L and the marketing agency Max Level, which serves clients like ASUS ROG, KRAFTON, and Saudi Esports Federation.
The acquisition strengthens NODWIN’s position as a one-stop solution for esports marketing and deepens its portfolio in emerging markets. AFK’s founders will join NODWIN’s ecosystem: Nishant Patel will focus on strategic initiatives, Rakesh Ramchandran will drive tech-led products, and Siddharth Nayyar will continue leading Max Level.
Akshat Rathee, Co-Founder of NODWIN Gaming, expressed his admiration for AFK’s founders and looked forward to future collaborations, calling the partnership a natural evolution of their long-standing relationship. The AFK founders echoed the sentiment, describing the deal as a homecoming and a step toward unlocking new growth.
This acquisition aligns with NODWIN’s strategy, following its earlier acquisitions of Trinity Gaming, Freaks 4U Gaming, and others, further cementing its dominance in the global gaming ecosystem.