In an eye-opening move timed with World Health Day, Narayana Health has rolled out a powerful awareness campaign titled “Think Before You Order,” targeting the rising trend of unhealthy eating among India’s urban youth.
With convenience-driven food choices becoming the norm, particularly among working professionals, the campaign aims to tackle the dietary habits contributing to a surge in lifestyle diseases like obesity, diabetes, and heart issues. The campaign takes a unique approach—replicating the experience of food delivery apps but swapping out discounts and combos for harsh truths about sodium, sugar, and calories.
Highlighting startling statistics—like Bengaluru consuming six million burgers annually and biryani topping the charts with 83 million nationwide orders—the campaign brings attention to how food choices, often made on impulse, are harming long-term health.
“This is about mindful consumption,” said Ashish Bajaj, Group CMO, Narayana Health. “We’re not villainizing food, but encouraging reflection at the moment of decision.”
Designed to disrupt conventional health messaging, the campaign uses app-style storytelling to deliver a clear message: your next order could impact more than your wallet—it could shape your health future.
“We’re intervening at the moment that matters most,” added Abhishek Misra, Country Head – Brand & Marketing. “This is how we spark habit change—through creative, relatable nudges.”
“Think Before You Order” is part of Narayana Health’s broader mission to shift the focus from treatment to preventive healthcare, especially among young, digitally-savvy Indians.