As India prepares to celebrate Makar Sankranti, Manjusha Natural is bringing the traditional flavours of Bihar into homes across the country. The homegrown brand is offering festive staples such as Gaya Ji ka Tilkut, natural Rawa Gur, and Katarni Chura, enabling families to celebrate the harvest festival with authentic regional tastes.
In Bihar, Makar Sankranti is deeply rooted in food traditions made from sesame (til), jaggery (gur), and freshly harvested rice, symbolising prosperity, warmth, and gratitude. Specialities like Tilkut from Gaya, known for its unique preparation and flavour, along with Rawa Gur and aromatic Katarni Chura, are an integral part of the celebrations and are commonly shared among families and communities.
With many people from Bihar living away from their hometowns for work and education, accessing these traditional festive foods can be challenging. Manjusha Natural aims to bridge this gap by sourcing Sankranti essentials directly from Bihar, while maintaining their original taste and cultural significance.
“Festivals like Makar Sankranti are closely linked to food traditions,” said a spokesperson from Manjusha Natural. “Our focus is to preserve the authenticity of Bihar’s heritage foods and make them accessible to people wherever they live.”
In addition to its Sankranti range, Manjusha Natural offers products such as Bhagalpuri Katarni Rice, chana sattu, natural spices, and heritage grains. The brand follows minimal processing and ethical sourcing practices, working closely with local farmers and artisan communities.
By combining traditional food practices with modern distribution, Manjusha Natural continues to promote Bihar’s rich culinary heritage across India.