Senior living developer Manasum Senior Living has partnered with healthcare platform Tata 1mg to expand access to medical consultations, diagnostics, medicines and preventive healthcare services for residents across its communities.
The partnership has been rolled out across four Manasum communities, Avighna, Riva, Banyan and Ikigai, benefiting 700+ units and more than 1,000 residences. The initiative aims to address the evolving healthcare needs of senior citizens by improving access to preventive healthcare, diagnostics, medicines and timely medical consultations.
Under the collaboration, residents will have access to 24×7 online consultations with general physicians, specialist consultations between 9 am and 9 pm, annual health check-up camps, vaccination drives, along with pharmacy and diagnostic services through Tata 1mg’s integrated digital healthcare platform. Residents will also receive special discounts on medicines and diagnostic services, over and above the existing offers available on the Tata 1mg platform.
The companies said the initiative is aimed at improving access to healthcare for senior citizens, particularly those managing chronic conditions such as diabetes, hypertension, cardiovascular diseases and arthritis.
India’s elderly population is projected to rise from around 162 million in 2025 to nearly 347 million by 2050, according to figures cited by the companies. The demographic shift is expected to increase demand for organised senior living models that combine residential facilities with healthcare and wellness services.
Over the next 12 to 24 months, Manasum and Tata 1mg plan to encourage greater adoption of preventive health check-ups, online consultations, diagnostics and medicine delivery services. The companies will also assess resident participation and service utilisation before considering an expansion of the programme to other Manasum communities.
Manasum Senior Living operates senior living projects across Karnataka, Goa and Andhra Pradesh and has plans to expand into other markets. Tata 1mg provides digital healthcare services including e-pharmacy, diagnostics and online consultations.