Liebherr Appliances India Pvt. Ltd., part of the Liebherr Group, organised a distributor meet in Surat to strengthen channel partnerships and enhance product knowledge in the region.
The three-hour session brought together distributors and trade partners for product training, interaction, and discussions on market trends. The initiative is part of the company’s efforts to support informed selling and expand its presence in key markets.
During the meet, Liebherr presented its range of premium refrigeration solutions, offering detailed model-wise explanations and highlighting the growing relevance of fully integrated refrigeration in modern Indian kitchens. The company emphasised features such as design integration, energy efficiency, advanced cooling technologies, and functions suited to Indian usage patterns.
Kapil Agarwal, Managing Director – Sales, Liebherr Appliances India, said strong distributor partnerships are central to the company’s growth strategy. He noted that Surat remains an important market and such engagements help align channel partners with emerging opportunities in the premium appliances segment.
The event also saw participation from architects and interior designers, including Kunal Engineer and Pinal Engineer. Liebherr introduced the ‘Liebherr Design Circle’, a networking programme aimed at engaging the design community through knowledge sessions, collaboration opportunities and brand-led initiatives focused on integrated cooling solutions and luxury kitchen design.
Participants discussed rising consumer expectations, premiumisation trends in home appliances, and strategies to address demand for high-performance and visually cohesive kitchen solutions. The session concluded with an interactive Q&A.
The meet was hosted at Pushpa Agency in Surat, a long-established premium electronics showroom that displays Liebherr’s product range.