Impulse Coffees has launched its Ube Latte for Focus, combining Philippines-sourced ube with L-theanine in a ready-to-prepare beverage premix.
The product contains real Filipino ube, L-theanine, beetroot extract, saffron and a coconut-based non-dairy creamer. It is made without artificial colours or flavours and is low in calories. L-theanine, a naturally occurring amino acid associated with focus and attention, is the product’s key functional ingredient.
The latte derives its purple colour from ube and beetroot extract, while saffron adds flavour and the coconut-based creamer provides a creamy texture. The premix can be prepared by combining 5 g with 100 ml of milk and can also be frothed for a smoother texture.
Sarah Sarosh, Founder, Impulse Coffees, said the product was developed to combine a distinctive flavour with a functional ingredient in a familiar beverage format.
The launch took place on September 18, 2026, in collaboration with creator Aditi Shreshtha, also known as That Quirky Miss, who is the face of the campaign.
The Ube Latte for Focus is currently available exclusively through Impulse Coffees.