Hamilton Beach Brands, Inc., a global leader in small kitchen and home appliances, has partnered with Centric Software® to enhance its product development process through Centric PLM™ (Product Lifecycle Management).
Founded in 1904, Hamilton Beach designs, markets, and distributes a wide range of electric household and specialty appliances. With over 50 product categories and 75–125 new SKUs annually, the company sought a unified system to manage complex product lifecycles and support its growth strategy.
“By adopting Centric PLM, Hamilton Beach aims to unify workflows and establish a centralized, reliable source of product data,” said Atle Larsen, Vice President, Global Product Marketing at Hamilton Beach Brands, Inc. “Centric PLM offers flexibility, structure, and the ability to accelerate product launches while improving collaboration across teams.”
The new system will integrate with Hamilton Beach’s existing digital infrastructure, including e-commerce and ERP systems, to further strengthen product development and change management processes. Key goals include faster product launches, streamlined communication, and enhanced collaboration with partners by reducing manual steps.
Centric Software, known for working with companies handling large SKU portfolios, was chosen for its robust platform and in-house implementation expertise. “Product development is core to our business, and Centric PLM aligns with our needs,” Larsen added.
Chris Groves, CEO of Centric Software, welcomed Hamilton Beach to the Centric family, highlighting the company’s strong commitment to digital transformation and innovation.