
The Election Commission (EC) has directed political parties to clearly label all Artificial Intelligence (AI)-generated content used in their election campaigns. This step aims to ensure transparency and prevent misinformation during the election period.
The EC has emphasized that any content created or altered using AI, such as videos, images, or text, must carry a clear disclaimer indicating its AI-generated nature. The move is part of the commission’s efforts to maintain fair practices and ensure voters are not misled by manipulated or fake content.
Political parties have been instructed to include these disclaimers prominently on all platforms, including social media, television, and print. The EC has warned that failure to comply with this directive may result in strict action.
Experts believe that AI-generated content has the potential to influence voters by creating realistic but false narratives. By making it mandatory to label such content, the EC aims to safeguard the integrity of the election process.
The initiative has been welcomed by many as a necessary step in the digital age, where advanced technologies like AI are increasingly used in political campaigns. However, some parties have raised concerns about the practical challenges of implementing the directive.
This measure is expected to play a key role in the upcoming elections, ensuring that voters can make informed decisions based on accurate and truthful information.