CloudTV, India’s first certified TV operating system, has announced a series of strategic content partnerships to enhance its entertainment offerings for Smart TV audiences across the country. In its latest move, CloudTV has partnered with BookMyShow Stream, SunNxt, TimesPlay, Tivizon, Bollywood Masala, and Net Radio, bringing over 400 content options to its 12+ million users.
BookMyShow Stream will offer viewers access to a vast range of movies and TV shows in Hindi, English, and regional languages under a TVOD (Transactional Video on Demand) model, including free and discounted films across 35 genres.
SunNxt brings a rich OTT experience with movies, TV shows, live TV, shorts, and music videos in eight Indian languages, enabling a highly personalized viewing experience for regional content lovers.
Additionally, the inclusion of platforms like TimesPlay, Tivizon, Bollywood Masala, and Net Radio further diversifies CloudTV’s offerings. These services range from live TV and global FAST channels to Bollywood updates and international music content.
Commenting on the developments, Abhijeet Rajpurohit, COO and Co-Founder, CloudTV, said, “We aim to make CloudTV the preferred Smart TV platform by offering wide-ranging content in India’s most spoken languages, enhancing the digital entertainment experience for our users.”
CloudTV also revealed recent partnerships beyond content, including a chipset collaboration with MediaTek and app bundling with DishTV’s OTT aggregator, Watcho.
With these alliances, CloudTV continues to strengthen its position as a leading Smart TV OS, catering to India’s evolving streaming needs.