Climaty AI, the world’s first CliMarTech (Climate + Marketing Technology) company, has raised $2 million in early-stage funding to build carbon-conscious marketing solutions powered by Agentic AI. The round was led by Turbostart, a global venture capital and accelerator fund, with participation from AI experts and angel investors.
Founded by Neel Pandya, former CEO of AI startup Pixis, Climaty AI aims to address inefficiencies in global advertising spend, which has now surpassed $1 trillion, with nearly 37% wasted on ineffective targeting and duplication. With over two decades of leadership experience at L’Oréal, Vodafone, and GroupM, Pandya brings deep expertise in scaling AI-driven marketing solutions.
Climaty AI’s proprietary Agentic AI ecosystem includes four media agents — Campaign Builder, Creator, Optimizer, and Analytics — designed to streamline campaign management, improve targeting, and enhance creative efficiency while embedding sustainability into marketing practices. The system continuously learns, adapts in real time, and reduces manual inefficiencies, empowering brands and agencies to deliver both performance and accountability.
With this funding, Climaty AI will advance its tech stack and expand across APAC, EMEA, the UK, and North America, where demand for sustainable and data-driven marketing is growing rapidly.
“Marketing platforms of the future will combine performance with accountability. Climaty AI is shaping this new standard with CliMarTech and Agentic AI,” said Ganesh Raju, Founder, Turbostart.
“The most successful brands will treat accountability as a driver of performance. Agentic AI and sustainability are at the core of everything we do at Climaty AI,” added Neel Pandya, Founder & Global CEO, Climaty AI.
Climaty AI has already demonstrated early success with pilot projects for Opella and in sectors such as EdTech, Consumer Healthcare, Automotive, and CPG. By aligning marketing effectiveness with climate responsibility, the company is positioning itself at the forefront of sustainable marketing technology.