Chheda Specialities Foods Private Limited has launched an ‘OG Snack Pack’ combining Chheda’s Chakli with Ching’s Secret Schezwan Chutney, bringing together two popular snack favourites in a single pack.
Priced at ₹75, the Chheda’s Chakli and Ching’s Schezwan Chutney combination will be available through leading quick-commerce platforms, including Blinkit, Swiggy Instamart and Zepto, as well as modern trade and general trade outlets across India.
The collaboration is based on the familiar pairing of crunchy traditional chakli with the spicy and garlicky flavour of Schezwan chutney, a combination that has gained popularity among consumers, particularly in western India.
“Some of the best food combinations don’t come out of a boardroom; consumers create them. Chakli with Schezwan chutney is one of those pairings we have seen people enjoy for years,” said Dharmik Chheda, Director, Strategy & Operations, Chheda Specialities Foods Private Limited.
He said the collaboration brings together two familiar names and gives consumers an existing snack combination in a convenient format.
The launch highlights the growing popularity of unconventional food pairings created and adopted by consumers.