Centric Software has been included as a representative vendor in a competitive landscape report by Gartner on unified price, promotion and markdown optimisation solutions for retailers.
The report examines technology providers offering AI-enabled tools that help retailers manage pricing strategies, promotional campaigns and end-of-season markdowns amid increasing complexity in merchandising decisions.
According to the company, its pricing platform integrates pricing and inventory optimisation with market intelligence capabilities to support lifecycle-based pricing decisions — from pre-season price setting to in-season promotions and clearance markdowns. The system is designed to centralise pricing strategies across channels and regions while enabling local execution.
Gartner’s analysis highlighted challenges faced by retailers using legacy enterprise resource planning systems and internally developed merchandising tools, noting the industry’s shift towards connected and data-driven pricing workflows.
Fabrice Canonge, CEO of Centric Software, said the recognition reflects growing demand for specialised pricing platforms as retailers adopt artificial intelligence to improve margins and operational efficiency.
Centric Software, a subsidiary of Dassault Systèmes, provides product lifecycle and retail planning solutions for sectors including fashion, footwear, home goods and cosmetics.
The company stated that its modular software architecture allows businesses to scale pricing strategies across markets while maintaining flexibility in volatile retail environments.