New AI-driven solution connects pricing data and market intelligence across the entire product lifecycle
Centric Software has announced the launch of its new AI-powered end-to-end price management capabilities, designed to help brands and retailers strengthen pricing strategies and protect profit margins amid rising tariffs and market uncertainties.
The company, known for its enterprise solutions for product lifecycle management, now offers a centralized pricing system that supports decision-making from product launch to clearance. The platform covers pre-season pricing, in-season adjustments, promotions, and end-of-season markdowns, helping teams reduce manual processes and maintain pricing consistency across channels and regions.
Centric Software says retail teams today face challenges such as fragmented data, rapidly changing consumer behavior, and complex pricing structures across offline and online platforms. By integrating internal cost information with forecasting tools and competitor intelligence, the new solution enables faster and data-backed pricing decisions.
Key features include demand forecasting, competitive price monitoring, lifecycle-based pricing automation, and integration of external market insights to improve pricing accuracy and avoid revenue loss.
“Tariff volatility and inflation have amplified the pressure on retail margins worldwide,” said Fabrice Canonge, CEO of Centric Software. “Price management transforms how pricing decisions are made — from reactive to proactive — allowing brands and retailers to respond strategically to tariff impacts and stay competitive.”
Centric Software’s pricing technology is designed for sectors such as fashion, luxury, footwear, outdoor, home, beauty, and multi-category retail, offering teams greater efficiency and stronger alignment on pricing strategies at scale.