Centric Software has announced a partnership between its Centric Shoppingfeed platform and global e-commerce marketplace Temu, aimed at enabling sellers to scale operations and improve efficiency across markets.
With Centric Shoppingfeed now fully integrated with Temu, sellers can manage product listings, inventory and orders through a single platform while expanding into new geographies. The integration is designed to maintain consistency across multiple sales channels and reduce operational complexity.
Centric Software provides AI-powered enterprise solutions that support product lifecycle processes, from concept to commercialization, across sectors such as retail, consumer goods, and personal care. Its Shoppingfeed solution connects businesses to over 1,000 global sales and marketing channels, including online marketplaces and digital promotion tools.
According to the company, the integration allows for streamlined catalog management and real-time stock synchronization, helping businesses reduce manual processes and focus on growth.
Fabrice Canonge, CEO of Centric Software, said the collaboration would support both Temu and its sellers through automation and smoother onboarding processes, adding that the partnership opens avenues for further synergies.
The development aligns with Temu’s broader strategy to expand its seller base in Europe. The company has extended its Local Seller Program to more than 20 markets, including France, Germany, Spain, Italy, the Netherlands and Belgium, and expects a significant share of its regional sales to be fulfilled locally over time.
A Temu spokesperson said the integration would simplify operations for sellers by enabling them to manage multiple functions through a single connection, allowing them to focus on business growth.
The companies said the collaboration could also pave the way for more advanced retail models by combining Centric’s AI capabilities with Temu’s e-commerce ecosystem.