India’s love for Coca-Cola took center stage in 2024, thanks to a creative billboard campaign by Blinkit and Coca-Cola. Blinkit kickstarted the conversation by showcasing the staggering number of Coca-Cola bottles ordered through its platform, catching the attention of consumers nationwide.
Adding a celebratory twist, Coca-Cola amplified the excitement with its tagline, “Toh isi baat par ek ek aur ho jaaye?”—encouraging people to enjoy another bottle. The campaign highlighted the popularity of Coca-Cola among Indians while blending humor and consumer engagement seamlessly.
What made the campaign stand out further was its layered messaging. While the billboards celebrated ordering and consumption, they sparked an essential dialogue about what happens to these bottles post-use. Positioned nearby, recycling platform Recykal added a sustainability angle, ensuring the bottles are responsibly recycled, giving the campaign a socially conscious touch.
This multi-faceted collaboration not only celebrated India’s affinity for Coca-Cola but also brought attention to the importance of sustainability. As Blinkit, Coca-Cola, and Recykal worked in tandem, the campaign became a prime example of how brands can combine creativity, consumer connection, and environmental responsibility.
