Beesline International S.A.L., a leading natural skincare brand, has selected Centric PLM™ from Centric Software® as its strategic digital transformation platform. This move aims to support Beesline’s growing global footprint and enhance the accuracy and efficiency of its regulatory, formulation, and product development processes.
With more than 30 years of experience, Beesline operates ISO 22716-certified manufacturing facilities in Lebanon, Egypt, and the UAE. The brand is currently available in over 20 countries and has recently entered key European markets such as Italy, France, Germany, and Cyprus, alongside expanding growth in China.
By integrating Centric PLM for Cosmetics and Personal Care, Beesline aims to unify regulatory data, supplier insights, formulation details, and artwork management into a single system. This will improve collaboration between scientific teams and help ensure compliance with evolving international regulations.
“Centric PLM will allow our R&D and regulatory teams to remain agile, compliant, and aligned with evolving market needs,” said Maha Arayssi Rifai, Co-founder and Chief Scientific Officer at Beesline.
The solution’s integration with global compliance platforms like FoodChain ID, along with its proven track record in the cosmetics industry, was instrumental in Beesline’s decision, noted Ghassan Geara, IT Director at Beesline.
Chris Groves, CEO of Centric Software, added, “We’re proud to support Beesline’s sustainability-driven innovation and global ambitions. Centric PLM will help them bring high-quality products to market faster, while maintaining full regulatory compliance.”