Beauty Garage Professional, a leading Made-in-India hair care brand, hosted an engaging launch for its Shea product line at Pinky Singh Salon, Kolkata. The all-day event drew 25-30 attendees, including celebrities, influencers, and salon clients, marking a milestone for the brand.
The event featured a unique DIY Shea butter station where guests crafted personalized Shea butter masks using essential oils. This hands-on activity highlighted the product’s versatility. Additionally, attendees received sustainable planters made from repurposed Shea butter bottles as keepsakes, emphasizing the brand’s eco-conscious values.
Themed in shades of brown and white to reflect the Shea line, the event created a cohesive and vibrant ambiance. Clients actively participated in Shea treatments, with the salon fully booked for the day and receiving future bookings, showcasing strong product interest.
Mahesh Ravaria, Co-founder and CEO, expressed, “The overwhelming response to our Shea launch reflects the trust our customers have in our brand. This line redefines hair care with innovative solutions, and we’re thrilled to have partnered with Pinky Singh Salon to connect with our audience.”
The Shea line underscores Beauty Garage Professional’s commitment to innovation and sustainability, offering premium hair care experiences for modern needs.