Beauty Garage Professional, a proudly made-in-India brand revolutionizing the hair care industry, has showcased stellar product performance from April to October 2024. The K9 range emerged as the top-performing product, contributing 44% to total sales, followed by the Shea range at 22% and Botoliss at 15%. The recently launched ScalpSense also made an impact, capturing 6% of sales nationwide.
Product Performance Highlights (April–October 2024):
- K9 Range: Nationwide leader with 44% of sales; highest contribution in the East Zone at 52%.
- Shea Range: Strong presence with 22% of sales; particularly popular in the West Zone at 27%.
- Botoliss: Significant demand in the South Zone with 21% of sales, highlighting regional preferences for advanced treatments.
- ScalpSense: Niche yet steady demand across zones, contributing 6%.
Regional Sales Insights:
- East Zone: K9 dominated with 52%, followed by Shea (13%), Botoliss (10%), and ScalpSense (5%).
- West Zone: K9 led with 35%, Shea (27%), Botoliss (15%), and ScalpSense (6%).
- South Zone: Strong preference for K9 (45%), Shea (25%), Botoliss (21%), and ScalpSense (6%).
- North Zone: K9 accounted for 45%, Shea (22%), Botoliss (17%), and ScalpSense (6%).
Commenting on the performance, Mahesh Ravaria, Co-founder and CEO of Beauty Garage Professional, said, “The exceptional performance of the K9 and Shea ranges underscores our commitment to delivering innovative and reliable haircare solutions. These products resonate with salon professionals and address their specific needs, elevating salon experiences for customers.”