Bajaj Auto has launched a global social media campaign, ‘#MyPulsarStory’, as part of the 25th anniversary celebrations of its Pulsar motorcycle brand. The campaign invites riders from different countries to share personal experiences and memorable journeys associated with their Pulsar motorcycles.
The campaign will run from July 21 to September 4, 2026. Participants can post their stories on Instagram in the form of photographs, reels, videos, artwork, music, performances or AI-generated content using the hashtag #MyPulsarStory and tagging @mypulsarofficial.
According to the company, selected entries from riders, creators, heritage owners and celebrities across multiple countries will be featured on Pulsar’s global social media platforms. Weekly winners will receive prizes, while one participant from each country will be awarded a new Pulsar NS400Z motorcycle.
Bajaj Auto said Pulsar has grown into one of its key motorcycle brands since its launch in 2001. The company stated that more than 2 crore Pulsar motorcycles have been sold globally, with the brand available in over 100 countries. The Pulsar portfolio currently includes motorcycles ranging from 125cc to 350cc.
Commenting on the campaign, Sumeet Narang, President, Marketing, Bajaj Auto Ltd., said the initiative aims to celebrate the experiences of riders who have used Pulsar over the past 25 years. He said the campaign encourages both first-time owners and long-time enthusiasts to share their journeys and become part of the brand’s global celebration.
The campaign forms part of Bajaj Auto’s efforts to commemorate 25 years of the Pulsar brand by highlighting stories from its rider community worldwide