
Peninsula Land Limited (PLL) has achieved a remarkable milestone with the launch of its latest project, AshokVistas, in Gahunje, Pune. The event, held on January 18 and themed “Your Canvas, Your Eden,” witnessed an extraordinary response, with the entire inventory of approximately 120 plots sold out within hours of its release.
This successful sell-out underscores PLL’s proficiency in plotted developments, a journey that began six years ago with projects spanning Goa, Nashik, Lonavala, and Pune. With nearly 50 acres of residential and retail projects in Gahunje, AshokVistas marks the grand finale of PLL’s transformational efforts in the region.
Plotted Development Milestone
Nandan Piramal, COO of Peninsula Land Limited, expressed his gratitude, saying, “The launch of AshokVistas represents a pivotal achievement in our journey. The overwhelming response reflects the trust our customers place in us and the strong reputation we have built in Pune over the years. We are committed to delivering more such projects that set new benchmarks for customer satisfaction and value creation.”
Exclusive Launch Highlights
The launch event, designed exclusively for a select audience, featured several unique elements to enhance the customer experience:
- AshokVistas Experience Zone: Provided an immersive preview of the project’s blend of natural beauty, state-of-the-art amenities, and modern technology.
- Community Impact Zone: Included curated hampers for buyers in collaboration with NGOs, reflecting PLL’s commitment to social responsibility.
- Urvi Ashok Piramal Foundation (UAPF) Display: Showcased social initiatives and engaged attendees with activities like block painting.
- Canvas of Dreams: Displayed stunning artworks by local artists, celebrating the theme “Your Canvas, Your Eden” and emphasizing individuality in home design.
Streamlined and Transparent Sales Process
PLL prioritized a seamless and transparent sales process, utilizing digitized plot layouts with real-time inventory updates. This ensured a hassle-free experience for buyers, enabling informed decision-making in a comfortable setting.