Amagi, a Bangalore-based unicorn and global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has acquired Argoid AI, an advanced AI company specializing in recommendation engines and programming automation for OTT platforms. This acquisition aims to strengthen Amagi’s AI-driven solutions for intelligent content planning, distribution, and monetization.
Argoid AI is renowned for its cutting-edge AI products that enhance content recommendations and enable real-time programming decisions. By integrating Argoid AI’s advanced algorithms, Amagi’s product suite, including Amagi NOW and CLOUDPORT, will deliver smarter, faster, and more personalized content scheduling at scale. This move also accelerates Amagi’s transition to FAST 2.0, revolutionizing metadata enrichment and recommendation engine services for the streaming industry.
Baskar Subramanian, Co-founder and CEO of Amagi, said:
“Amagi has been investing in AI/ML over the last couple of years. We strongly believe in AI/ML’s pivotal role in transforming the Media and Entertainment industry, creating efficiencies, enhanced monetization, and a superlative viewer experience. With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers.”
Argoid’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join Amagi, driving the integration of advanced AI capabilities and contributing to future innovations.
“This partnership allows us to scale our AI-driven solutions, delivering even greater customer value,” said Gokul Muralidharan.
Amagi serves global media giants, including A+E Networks UK, NBCUniversal, and Lionsgate, offering comprehensive channel creation, distribution, and monetization solutions.