River Mobility has partnered with Flipkart to bring its electric scooter, the Indie, to an omni-channel retail platform, enabling customers to discover and book the scooter online.
The partnership, which began with Flipkart’s Big Billion Days sale, combines River Mobility’s existing retail network with Flipkart’s digital platform. Customers can access product information and brand communication through River’s brand store on Flipkart while continuing to access physical retail outlets.
The Indie is currently available across River Mobility’s network, with the company expanding its presence to new markets. The scooter will be launched on Flipkart as River enters new cities and opens additional stores.
“Partnering with Flipkart is a natural next step, bringing the Indie closer to online customers and expanding our reach, backed by our robust service network. Having steadily built our retail foundation, we are confident in our ability to deliver a great ownership experience,” said Aravind Mani, Co-founder and CEO, River Mobility.
The Indie features a 4 kWh battery, a claimed IDC range of 163 km, a top speed of 90 kmph and 55 litres of storage capacity. Other updates include hill-hold control, a lighter chassis with 177 mm ground clearance and a 6-inch display with enhanced smartphone app integration.
River Mobility currently has a presence across 48 cities with 72 stores.