Aetrex, a global foot scanning technology and footwear company, has reported a 400 percent increase in marketplace revenue after implementing Centric Product Experience Management (PXM) to streamline product data and expand its e-commerce presence across multiple sales channels.
Founded in 1946 and headquartered in Teaneck, New Jersey, Aetrex is known for its data-driven footwear and orthotics designed using insights from proprietary foot scanning technology. With changing consumer shopping behaviour and growing reliance on online marketplaces, the company moved beyond a single direct-to-consumer platform to reach customers across a wider digital ecosystem.
The expansion initially created operational challenges, as managing product information across multiple platforms required significant manual effort and time. According to the company, listing products on new marketplaces could take several months, limiting scalability and growth.
To address these challenges, Aetrex adopted Centric PXM to centralise product information and improve data accuracy and consistency across channels. The company stated that the solution helped significantly reduce the time required to launch products on new marketplaces—from two to three months to approximately one week.
In addition to faster marketplace onboarding, Aetrex reported improved operational efficiency, including a 78 percent reduction in the time taken to set up promotions. The company also noted a substantial increase in daily revenue generated through major marketplaces such as Amazon.
The development highlights how structured product data management and platform integration are becoming critical for brands seeking to scale across digital marketplaces while maintaining consistency and speed in a competitive e-commerce environment