CloudTV, India’s first homegrown Smart TV operating system, has strengthened its content library by partnering with Swastik Stories, India’s first cultural storytelling and entertainment FAST (Free Ad-Supported Streaming TV) channel. The collaboration will enable CloudTV OS users to access mythological series, legendary tales, and contemporary cultural stories for free, directly on their Smart TVs.
With this addition, CloudTV now offers more than 300 free FAST channels across categories such as entertainment, news, kids, and mythology, enhancing the experience for its 12+ million users across India.
Swastik Stories, operated by Swastik Productions, is well known for creating popular mythological shows including Mahabharat, RadhaKrishn, and Shiv Shakti. The channel focuses on reimagining India’s cultural narratives with modern production quality, targeting both traditional viewers and today’s digital-first audiences.
Commenting on the alliance, Abhijeet Rajpurohit, COO & Co-Founder of CloudTV, said that the partnership strengthens CloudTV’s mission to deliver content that reflects India’s evolving entertainment preferences while making quality programming accessible across households.
Siddharth Kumar Tewary, Founder and Chief Storyteller at Swastik Stories, said the collaboration would help bring India’s heritage to more homes in a way that feels meaningful to a new generation of viewers.
CloudTV has been expanding its cultural and content ecosystem through partnerships such as its earlier tie-up with Prasar Bharati’s WAVES OTT. The company has also entered the connected TV advertising space with CloudTV Ads, which offers brands innovative ad formats including 3D interactive placement