Royal Challenge Packaged Drinking Water has announced that gaming creator Tanmay ‘Sc0ut’ Singh will lead its on-ground activations at Comic Con India 2025 across Jaipur, Guwahati, and Pune. The brand is also the official Hydration Partner for all three events, strengthening its growing focus on youth culture, gaming, and community engagement.
The association begins with Guwahati’s first-ever Comic Con on November 22, marking the start of a multi-city initiative designed to connect with fans, creators, and gaming audiences. Each city will feature unique interactive experiences that highlight creativity, competition, and community.
At the event, the Royal Challenge Packaged Drinking Water Zone will include a VR cricket experience, gaming booths, creator interactions, and digital content stations. The setup reinforces the brand’s message of hydration as a driver of focus and performance, in line with its “Hydrate the Bold” mission.
Sc0ut, one of India’s leading esports personalities, will headline activities across all three Comic Con editions, meet fans, and participate in live challenges. He said Comic Con offers the right platform to engage with the new generation shaping India’s entertainment and gaming culture.
Varun Koorichh, Vice President – Marketing & Portfolio Head, Diageo India, said the partnership reflects the brand’s commitment to celebrating new-age sport and the fast-growing creator ecosystem.
With India’s gaming audience now exceeding 500 million users (FICCI-EY Report 2025), the brand continues to expand its presence through creator collaborations, esports partnerships, and on-ground engagements.