NODWIN Gaming has announced a strategic partnership with Exceed Entertainment for the upcoming edition of NH7 Weekender, India’s longest-running multi-genre music festival. Under the collaboration, Exceed Entertainment will manage sponsorship sales, brand partnerships, and commercial strategy, while NODWIN continues to oversee festival programming, production, and overall direction.
NH7 Weekender, which has been running for over 15 years, is known for its role in promoting independent music and youth culture. NODWIN Gaming acquired the festival and other intellectual properties from OML Entertainment in 2021, expanding its focus in live entertainment alongside existing properties such as Comic Con India and DreamHack.
The partnership aims to strengthen the festival’s commercial ecosystem by combining NODWIN’s expertise in large-scale experiential events with Exceed Entertainment’s network in celebrity management, influencer engagement, and brand-led activations. The companies stated that the collaboration will enable new sponsorship models and talent integrations that blend music, gaming, and pop culture.
Representatives from both organisations said the association is intended to enhance the festival experience while building long-term value for brands and audiences.