Air India Express, India’s first international value carrier, has launched one of the largest brand campaigns in Indian aviation — ‘Xplore More, Xpress More’. The campaign celebrates the joy of travel and meaningful connections, showcasing the airline’s expanding network and redefined flying experience.
Connecting 60 destinations across South Asia, the Middle East, and Southeast Asia, Air India Express now operates a fleet of 115 aircraft, including 50 new planes. Conceptualised by Omnicom Advertising Group and directed by Dibakar Banerjee, the campaign reflects the airline’s brand promise of warm Indian hospitality and authentic experiences.
The film follows a free-spirited traveller discovering destinations and cultures, representing a new generation of flyers seeking meaningful journeys. Speaking about the campaign, Siddhartha Butalia, Chief Marketing Officer, Air India Express, said, “We’ve evolved into a vibrant, inclusive airline, blending technology and hospitality to deliver unique, memorable experiences.”
Anchored in the airline’s signature offerings — Gourmair hot meals, cushioned leather seats, and heartfelt service — the campaign film ends with the evocative line: “I’m from everywhere that’s made me feel something special. I guess I’m a little Air India Express too.”
The multimedia campaign will run across TV, cinema, OTT, print, and digital platforms, along with social media collaborations and airport advertising. It highlights Air India Express’s mission to make flying more personal, comfortable, and inspiring.