JadeBlue, India’s leading premium menswear and lifestyle brand, has announced star cricketer Jasprit Bumrah as its brand ambassador, unveiling the exclusive JB x JB collection to mark the collaboration.
More than a typical endorsement, the partnership reflects shared roots and values. Both JadeBlue and Bumrah hail from Ahmedabad, both carry the initials “JB,” and both have grown from the city to earn national and global recognition.
Founded in 1995, JadeBlue has become a symbol of craftsmanship and contemporary Indian menswear. Similarly, Bumrah’s journey from Ahmedabad’s cricket grounds to becoming an international sporting icon reflects discipline, resilience, and excellence — values the brand and cricketer hold in common.
The new JB x JB tribute collection, inspired by Bumrah’s effortless style, blends timeless tailoring with individuality, offering formal, ethnicwear, and bespoke lines. The collection embodies authenticity and character — qualities that Bumrah says resonate deeply with his personal style.
Speaking on the association, Bumrah shared: “Blue has always been close to me — first with India, then with Mumbai. I am delighted to represent JadeBlue; it’s about connection for me — same city, same values, same initials. Fashion isn’t about pretending, it’s about being real, and that’s what JadeBlue stands for.”
JadeBlue Chairman & MD, Jitendra Chauhan, added: “For us, Jasprit isn’t only a cricketer; he represents consistency, hard work, and individuality — the same spirit JadeBlue was built on.”
With this association, JadeBlue strengthens its identity as a brand that blends tradition, craftsmanship, and modern elegance, while expanding its presence both in retail and e-commerce.