As Maharashtra prepares to celebrate its foundation day on May 1, Soulflower, the homegrown clean beauty brand, takes a moment to reflect on its deep-rooted connection with the State that first believed in its vision.
While Soulflower’s concept was originally ideated overseas, it was Maharashtra that gave it a platform to thrive. The brand introduced a radical approach to beauty — 100% natural, preservative-free personal care — at a time when the market was flooded with chemical-laden products.
Natasha Tuli, Co-founder, CEO Soulflower
“We were the first to set up a preservative-free manufacturing unit right here in Maharashtra,” said Natasha Tuli, Co-Founder & CEO of Soulflower. “Not because it was easy, but because this land represents integrity and innovation. Maharashtra is India’s business heart, and to be embraced here means everything.”
Soulflower takes pride in not being white-labelled or outsourced. Every product is envisioned, crafted, and manufactured from scratch in Maharashtra. As the clean beauty movement gains global traction, Soulflower stands as a proud testament to the State’s pioneering spirit and support for sustainable entrepreneurship.
Today, Soulflower has earned trust across India and worldwide, but its roots remain firmly planted in Maharashtra. Every bottle continues to carry the essence of the State — purity, resilience, and pride.
This Maharashtra Day, Soulflower salutes the land that championed clean beauty long before it became a global trend.